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“Max is the one to watch,” Zaslav said at the event. He took a moment to make note of Warner Bros. Studios turning 100 years old in 2023.
How Much Will Max Cost?
According to a previous report, Max will debut with the same pricing that HBO Max already has. That includes the $10 ad-supported tier.
Max is expected to cost $16 for no ads. A third tier costs $20 and offers better video quality and other additional features.
“We’re excited about the fact that we’re going to take all of the Discovery content and put it together with the HBO Max content in a much better platform,” Warner Bros. Discovery CEO David Zaslav said in the company’s most recent quarterly earnings call. “But the key to this company is, as a storytelling company, we have this diversity….We have the ability to pick from all of these different baskets to build really what may be most important for us, which is a successful and profitable streaming business. That HBO Max, whatever we call it on the launch, is a product that we take around the world and that has a real impact on how people consume content. We believe in it because we believe we have the best menu of content, the best portfolio, the best quality. And we’re curating now in a way that’s having an impact on America.”
He added, “And so I think that is key to us in terms of building the long-term strength. But the other key is that we have the largest TV and motion picture library and we’re the biggest producer of quality content in the world. And so selling that to drive free cash flow and to nourish the overall segment, so that we, as a media segment, can be successful is important.”
