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From Disney’s lack of promotion to the Doctor Who “woke” storylines that have been there for its entire existence to Ncuti Gatwa’s inability to promote the show, here are the reasons Doctor Who ended after just two seasons on Disney+.
Disney Wasn’t Getting a Return Investment on Doctor Who

The most significant problems with Doctor Who and its run on Disney+ were the cost per episode and plummeting ratings. Disney+ was investing heavily in its streaming series, with shows from the Marvel Cinematic Universe and Star Wars costing a lot but bringing in many new subscribers. On the other hand, Doctor Who was still a BBC show streaming on Disney+, which made its cost prohibitive. According to reports, Disney was paying around $8.5 million an episode. At the same time, the viewership average dropped from 5.2 million in Jodie Whittaker’s season to 3.8 million in Ncuti Gatwa’s season.
There is another two-fold problem. One Doctor Who industry insider said that people began to tune out because of “woke” storylines. This is compounded by the fact that star Ncuti Gatwa reportedly refused to go out and work hard as an ambassador for the franchise, which caused many fans to tune out of his stint as the Doctor. According to the insider, “There is more to that role than performing. You have got to be an ambassador for the brand and embrace being that generation’s Doctor.” The insider said that Matt Smith and David Tennant embraced that responsibility. For his part, Gatwa explained that he was “getting old and my body was tired” as to why he wasn’t doing more to promote the show.
As for the “woke” storylines, that is a controversial claim shared by some fans of another sci-fi franchise, Star Trek. Doctor Who has always, since its inception, prided itself on showcasing people of all races, genders, and sexual orientations finding a place to fit in. Just like Star Trek, this is nothing new. It’s part of both shows’ DNA from the start. The most recent season had a historic gay kiss between Gatwa and Jonathan Groff, cast transgender actress Yasmin Finney, and had drag queen Jinkx Monsoon as a villain. The only thing that has changed is the fans, which might show why bringing Doctor Who to the United States and Disney+ might have been the perfect show at the wrong time in history.









