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DC is wasting no time capitalizing on the hype surrounding the trailer debut by launching a brand new line of official merchandise. The collection features a variety of apparel and collectibles designed to let fans rep the Girl of Steel in style. The standout items are the DC Shop exclusives, which include the iconic S-Shield and the film’s cynical tagline “Truth. Justice. Whatever.” emblazoned across Women’s Raglan Baby Tees in Red and Blue for $31.95. There are also Women’s and Unisex Crew shirts available in Black and Blue for $36.95.
Collectors can pick up a premium Supergirl poster featuring the newly released teaser art of Alcock as Kara for $14.95 or $39.95, depending on the size. Also available on the DC Shop is additional apparel featuring the film’s title treatment and variations of the House of El crest. All these items are available today to celebrate the trailer release.
Supergirl Marketing and Merch Confirms Kara Is Not Like Her Cousin
The tagline featured on the new merchandise serves as a perfect encapsulation of how Supergil intends to distinguish itself from its predecessor. Superman was built on the foundation of classic superhero optimism and the idea that truth and justice are absolute virtues worth fighting for. Supergirl is clearly taking the opposite approach by focusing on a character who is far more jaded and world-weary. Instead of growing up on a farm in Kansas with loving parents, Kara Zor-El watched her entire civilization crumble and spent her formative years drifting on a rock through space. The use of “Truth. Justice. Whatever.” signals a departure from Superman’s values and reflects a harder edge for a hero who is less concerned with saving the world and more focused on surviving it.
