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Well, Marvel fans got their first hint as to that answer with the release of X-Men ’97, the Disney+ animated series that continued the continuity of X-Men: The Animated Series from the 1990s, and set the blueprint for how to fit the X-Men into the MCU brand. The series became a breakout hit for Marvel Studios Animation and has been one of the most successful MCU releases of the last few years. But before the hype over X-Men ’97 reached its peak, showrunner Beau De Mayo was fired from the series. That sparked one of the loudest controversies the MCU brand has ever (publicly) had to face; it also has me very worried about not just the future of X-Men ’97, but the MCU X-Men reboot, as well.
X-Men ’97 Was One of Marvel’s Most Controversial Releases

Without falling down the rabbit hole: Beau DeMayo was fired by Disney and Marvel for reasons that remain… murky. A lot of triggering buzzwords and some confusing accusations from both sides seemed to paint a least part of a picture; it seemed that tensions had arisen somewhere between De Mayo’s personality and his personal life, both of which Disney alleges affected the workplace. DeMayo has countered with assertions that being creatively tough and unabashedly speaking his mind caused friction in the workplace – particularly because he was both LGBTQ+ and a person of color. De Mayo also claimed that racial and sexual identity made him a target within Disney’s corporate culture and its strict codes of conduct, and led to him ultimately being taken off of X-Men ’97.
“I thought Marvel would have my back against this [identity politics] stuff,” DeMayou stated in a video post earlier this year. “Instead, the studio looked the other way as my identity was weaponized by Marvel execs and select crew members to undermine me. Create a humiliating environment where people feel emboldened to use the same dog-whistling stereotypes favored by bigots for decades. He’s big, he’s intimidating, too opinionated, angry, emotional, flamboyant, dramatic, a pervert.”
Wherever the truth may lie, the reaction from Beau De Mayo has been anything but quiet. The former showrunner was vocal on social media throughout X-Men ’97‘s run – and has continued to speak up while fans wait for Season 2. It’s been an ugly blemish on Marvel Studios at a time when the studio has been trying to lock into a major branding rebound. The subsequent delays production issues, and lackluster promotion for Marvel’s more diverse characters and projects (Blade reboot has stalled, Ironheart and Echo getting speed-dumped onto Disney+, etc.) speaks to a general shift in brand focus that X-Men fans should be particularly worried about. Because Marvel’s Mutant superhero team stands separate from the Avengers or Spider-Man for one distinct reason: it’s talking about something deeper than superhero fantasy.
X-Men ’97 Had Authenticity That Made It A Hit

X-Men ’97 wasn’t just a successful continuation of the ’90s animated series: it was also an insightful adaptation of the core dynamics of X-Men comic books (the messy family drama!), as well as arguably the most successful conveyance of the deeper subtext and metaphors of the X-Men’s story. That wasn’t coincidental: as Beau DeMayo has made clear, it was his status and viewpoint as both a queer man and a black man that allowed him to explore the characters and their conflicts in a way that other cinematic storytellers never did.
“When I took the job on X-Men, I was told that they valued my perspective and experiences as a queer, Black man,” DeMayo said, later addign that “It was agreed that due to the themes of the X-Men, as well as my experience and the just general excitement around my pitch, that I would supervise all areas and stages of production.”
Fans certainly noticed the difference in insight and perspective: from Episode 2 of X-Men ’97 (the politically-charged “Mutant Liberation Begins”) onward, it was clear that the commanding voice behind the series actually had plenty to say in terms of how modern oppressed people were thinking about, feeling about, and debating about the world, and where it seemed to be headed. The cartoon series actually went so far as to do an episode about the X-Men and mutantkind suffering a Holocaust-style genocide against their new homeland, Genosha (in the heartbreaking “Remember It”). Fans were floored by how the story conveyed the anxiety, pain, and poignant bravery of real oppressed people who have suffered unprovoked acts of hate and violence.










