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Snakes on a Plane proved that the internet could be both a blessing and a curse in modern film marketing. Ahead of its release the movie was hailed as an instant classic sight unseen by some with the campy nature of its title earning it a lot of good will from online audiences. At a certain point the film was given the much lamer title of “Pacific Air Flight 121,” but was returned back to Snakes on a Plane after online commenters complained. The buzz from the online fervor, that was created simply be a movie titled “Snakes on a Plane” and starring Samuel L. Jackson, lead to the studio adding new scenes into the movie to bump it from a PG-13 to an R rating and give it an even campier tone (plus the addition of Jackson’s infamous line “I have had it with these motherf-cking snakes on this motherf-cking plane!”).
“I did this movie because it was the kind of movie I would have gone to see when I was a kid,” Jackson told CinemaBlend back when the film was released. “The Internet rumor about me taking a job without reading the script is sort of true, but not in the way they say it. I read in the trades that Ronny Yu was doing a movie called Snakes on a Plane so I e-mailed him to see what it was. Well, it’s a horror movie about poisonous snakes on a plane. Oh wow, can I be in it? For real? Yeah, for real. That was the beginning of it all. New Line didn’t believe it. They called my agent. Agent said, I don’t know. My manager said, ‘Yeah, he probably said yes.’”
The curse of Snakes on a Plane‘s online infamy came upon its release when it nabbed just a 69% rating on Rotten Tomatoes and grossed only $34 million at the domestic box office, barely exceeding its production budget.
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