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Starting in 2027, Paramount has announced they are partnering with Mattel on creating a new generation of products for the Teenage Mutant Ninja Turtles brand. It’s a multi-year licensing agreement, and the lineup will include action figures, playsets, accessories, vehicles, games, collectibles, and role play. That will include new product lines for Teenage Mutant Ninja Turtles: Mutant Mayhem 2 in 2027 and a new product line for the recently announced TMNT live-action and CG animated hybrid in 2028. With their new home at Mattel, they are now under the same umbrella as a variety of huge franchises, so the crossover potential is massive.
Teenage Mutant Ninja Turtles Now Has Access To Even Bigger Crossovers
The Teenage Mutant Ninja Turtles line at Playmates Toys was always open to collaboration, and despite Playmates Toys holding the main Toys license, there were many TMNT figures on the market. NECA has had its own line of Turtles figures for years, and McFarlane Toys recently started its own Turtles series as part of their Page Punchers line. There were also crossovers with other brands, but there are even more possibilities with Mattel.
Mattel is already home to some huge franchises, and they recently became the new licensor for DC, with that line starting up later this year. Mattel’s lineup of brands is immense, and that roster includes Barbie, Hot Wheels, Fisher-Price, Uno, Hello Kitty and Friends, Disney, Wicked, Harry Potter, Jurassic World, Masters of the Universe, Monster High, Story Bots, and Street Sharks.
