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Many are wondering what’s going on with Xbox after a lot of these devastating blows. There were concerns a few months ago that Xbox was going to stop selling consoles entirely after reports that retailers had scaled back on Xbox products in-store. Some even reported that the consoles were outright pulled from shelves. Target clarified that it still sells Xbox products, however. With that said, the Microsoft-owned platform is clearly making changes to how it gets the console to players and it may not be going very well.
Xbox Struggles During Black Friday
A new report from Circana, a firm that specializes in gaming sales data, claims that Xbox was outsold by a console you’ve probably never heard of during the week of Black Friday. According to the report, PlayStation 5 accounted for 47% of hardware sales that week, Nintendo Switch 2 made up 24%, but surprisingly, Xbox wasn’t the third best-selling piece of hardware. It was another device, known as NEX Playground, which drove 14% of hardware sales. The NEX Playground is a Kinect-like system, focused on motion controlled games aimed at families who want a fun way to stay active.
That means Xbox made up less than 14% of hardware sales during the most popular week of the year for shopping. A big reason for this is that Xbox didn’t get very competitive with its Black Friday deals. Xbox stock also seems to be quite limited, possibly as a result of the company knowing that there isn’t much demand for a console that costs $650. It’s hard to imagine Xbox having a great holiday season sales-wise as a result of this. Maybe there’s a chance Xbox tries to get its next-gen console out the door sooner in order to capitalize on unrealized power and is weaning people off of its current console.
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