Videos by ComicBook.com
The new commercial for Xbox Game Pass can be found below.
Over the last few years, there has been a lot of talk from Xbox about efforts to expand the platform’s audience, even to gamers that might not own an Xbox console. Making the Game Pass app accessible on other platforms is a way to make it easier for people to discover the company’s games, and that’s something Xbox has shown a lot of interest in lately. Of course, a subscription to Xbox Game Pass is still required to stream any game on the app other than Fortnite, so It will be interesting to see if this partnership with Amazon leads to a greater influx of users. If it’s successful enough, it’s possible that it could also lead to Game Pass coming to other platforms. There has been constant speculation about Game Pass coming to platforms like Nintendo Switch, but Xbox claims that it wants to keep the service exclusive to its own consoles.
At the very least, the collaboration between Xbox and Amazon could benefit homes that already have one console, and want to have Game Pass accessible in a second room. Buying a Fire TV Stick is a lot cheaper than purchasing a second console, and there are already a lot of people that own Amazon Fire TV Sticks. The woman in the commercial immediately has an Xbox controller to use with her Fire TV Stick, but it’s worth noting that the Game Pass app can be accessed with other existing Bluetooth-enabled controllers, including the PlayStation DualSense and DualShock 4.
How do you feel about this partnership between Microsoft and Amazon? Do you think this strategy will help grow the Xbox brand? Share your thoughts with me directly on Twitter at @Marcdachamp, on Bluesky at @Marcdachamp, or on Instagram at @Dachampgaming!
