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According to the analytics researchers at Sensor Tower, Nintendo’s three mobile titles — Super Mario Run, Fire Emblem: Heroes and the newly-released Animal Crossing: Pocket Camp. Within the first nine days of each game’s release, each one made millions in in-game purchases. Fire Emblem: Heroes generated $30 million in micro transaction sales; Super Mario Run made $24 million; and Pocket Crossing took home $10 million. Currently in Pocket Camp, Japan leads the charge in spending, with 86 percent of player spending originating from the Japanese audience.
Analysts are already predicting that Nintendo could take back control of the console market with a timely and creative Pokemon game release on the Nintendo Switch, but focusing on 3DS and mobile might also be beneficial. Despite each new game making a bit less than the last, Nintendo has an obvious audience on mobile, and its free-to-play games continue to make headlines with each new milestone.
