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Recently, Ninja raised a lot of eyebrows when he abruptly ended his stream and said he didn’t know when he’d be live again or where he’d be streaming next. After that, Ninja lost his partner verification on Twitch, leaving many to speculate that YouTube had offered him a new deal. YouTube has been eating up Twitch’s best streamers with massive contracts and it seemed like Ninja was a logical get, but it turns out, he’s not really for sale. Ninja didn’t renew his Twitch partnership because he will be streaming on all platforms. He has no exclusivity deal and will be multicasting on Twitch, YouTube, and more, he even joked that he may stream on OnlyFans.
Usually those exclusive deals provide a hefty sum of cash for the streamer on top of whatever they make in donations and subscriptions, but it seems like he will be relying on his community going forward. It’s unclear what the benefits of a multicast for someone like Ninja could be. It could open him up to a larger audience that aren’t on Twitch or YouTube, helping him curate a larger, more expansive community in the process. As of right now, it remains to be seen how successful it will be.
What do you think of Ninja’s new streaming move? Let me know in the comments or hit me up on Twitter @Cade_Onder.
