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Over the last couple of years, there has been some scuttlebutt about adding in-game ads to video games. In GTA 6 this could be driving past a billboard for Geico on the thruway. Most games have resisted this temptation, but there are a few that have dabbled in this forbidden magic. And to be honest, GTA 6 is a game where it could make sense, where it doesn’t make sense for most games. However, Zelnick has confirmed there will be no in-game ads, noting it seems “unfair” to do that after charging a premium price for a game.
Zelnick Speaks
“Very difficult for me to believe that we would want to have interstitial advertising in a game that someone paid 70 or 80 bucks for… would seem unfair,” said the CEO of Take-Two Interactive during a recent YouTube interview with TGB.
Notice Zelnick says $70 or $80. Take-Two Interactive does not charge $80 for a single game. It has never charged this price, preferring the $70 price point. So, why is $80 on Zelnick’s mind? Is it because Grand Theft Auto VI is going to be $80, like the occasional rumor has suggested? This speculation may take things too far, but it’s interesting that Zelnick referenced the $80 price point.
