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What does it mean for something to be a flop? Well, it’s important to first establish that something being a flop is not a synonym for being a bad game. If a game that looks terrible with zero anticipation comes out and is terrible, that isn’t a flop; that is just a terrible game. Similarly, a decent game can actually be a flop if the anticipation was that it was going to be incredible or if the expectation was that it was going to sell gangbusters, but didn’t. When evaluating if something is a flop, the context is king.
South of Midnight
South of Midnight boasts a 77 on Metacritic, a solid score, though not the best for an Xbox Game Studios release. This doesn’t qualify it as a flop, though. What qualifies it as a flop is that nobody cared when it came out. Xbox was quick to promote that it attracted over one million players, but you would expect an Xbox Game Studios release available via Xbox Game Pass from day one of launch to at the bare minimum achieve this. This isn’t impressive and isn’t even very relevant.
What’s more telling is that the game was dead on Steam on arrival, peaking at 1,438 concurrent players. Now, the fact that it is available via Xbox Game Pass is obviously going to hinder its Steam numbers, but 1,438 is absolutely abysmal. To put into context how bad this is, one of the generation’s biggest flops, Redfall, which closed an entire Xbox/Bethesda studio as a consequence, managed a peak of 6,124 players. South of Midnight is not a bad game; it’s just a game nobody cared about. Some played it because it was free with their subscription service, but when it came time to buy it, nobody was in line. For an Xbox Game Studios release with substantial marketing behind it, it simply did not cut it.
Mindseye
Mindseye may be the biggest flop of 2025. Despite there being numerous red flags in the build-up to release, which should have squashed anticipation, there was actually tangible excitement for this release. And this was primarily because it was the debut release from Build a Rocket Boy, the studio founded by Leslie Benzies, the lead producer on the GTA series between GTA 3 to GTA 5.








